Best SEO Practice: Keyword in the domain or in the director

[James224]

In your opinion what's the best SEO practise with regards to having the keyword in the actual domain.

1. Should it be in the root domain - e.g. keyword.com keywords use your keywords to GO direct to web pages and files.

OR

2. Will you get the same results having it in the permalink of the domain - e.g. www.URL.com/keyword ?

Personally, if there was no difference, I'd rather go for option 2. It means less financial outlay as you wouldn't have to constantly buy new domains, and over time the domain would receive more overall backlinks and higher PR and all the backlinking (all be it pointed to the permalinks).



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agence référencement genève

[cromartie]

Matt Cutts from Google explained some time back that keywords in domains isn't that valuable (anymore). He also suggested it would be for a visitor better to brand your site. Instead of having a domain like apple-iphone-screen-repairkit.com.