by isibingo » Mon May 21, 2007 11:43 am
here are five tips to get it out of Supplemental Hell.
1. Give each page a unique title. This is so basic it kills me but sometimes people still aren’t doing it. There is absolutely no reason not to do this, as a unique title also helps SEO-wise, it helps accessibility-wise, gets higher clickthroughs in the SERPs, etc.
2. Give each page a unique META DESCRIPTION. Remember when we all thought META tags were dead? Well, Google’s gotten funny about that. Let’s not waste time wondering why. Just give every page a unique META DESCRIPTION, even if it just matches the title tag.
3. Make sure each page has a good amount of unique content. This problem can rear its ugly head in a few different ways. Most commonly, a particular piece of content is being served at multiple URLs. This is usually a CMS or shopping cart issue, and the fix will be unique to whatever system you use. Also pretty common is the existence of very thin pages (a lot of large, hollow/empty web directories have this problem). My rule of thumb (and it’s not authoritative, just what I go by), is that a page should have at least 100 words of unique content at a minimum.
READ MORE AT: http://newsmambo.blogspot.com/2007/05/5-tips-google-search-engine.html