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Search Engines are carefully by an SEO for any indication on what factors they consider important when it relates to ranking a web site in search results. When those particular factors change we change our approach. That was especially true for many kind of links. Presently Google seems to be using something even more telling than links for ranking few web sites i.e., User Behavior.

New optimisation in Google
Google Analytics is free, highly reliable and provides a lot of information about your website traffic or website visitors' behavior.
What distinguishes between a common and advanced usage of Google Analytics is the way the data is being used. For basic use of Google Analytics, it is enough to look at the following numbers and stats and do nothing:

* The number of daily website visitors
* The top sources of ...