Search engine optimisation - are drop-down keyword search lists a good idea?

[Katyclare]

I'm marketing a website we're launching in a couple of months time and trying to think of as many ways as possible to drive traffic to it.

I know that by having keywords in the content is one of the most important elements for crawler search-engines. I was wondering if having a drop-down list of all the keywords that someone might search the site by in the site-search facility (so long as they have an article to link to) will help. Or will search engines discount such a way of displaying all the keywords?

[dannytrix]

Search engines work on complex algorithmic formulas and calculations which ultimately determine the quality user experience that a web browser will experience when navigating to your site.
You will however get 'penalized' or sent to the back of the line when you spam on too many keywords on to your site-they call this keyword density- and a good percentage to go for is usually around 7% keyword density.
Using a scroll down menu with your keywords is not a bad idea as long as the page or article which it links to is highly targeted or 'relevant' and does not appear as 'tacky'.
Use phrases: if your keyword is "widgets" use stuff like "green widgets" or "widgets in red" etc... u get the idea.
Hope this helps,