SEO techniques 2010

[jacksonp]

Well we all now aware about the basic and common techniques regarding to seo,Here I am sharing new and latest results which are found recently and perhaps not so popular..
Content Creation
Social Media
Real Time Search
Indexation and Crawl Frequency
Manage Outbound Links

[jackbency]

Some very interesting ideas. I personally did some guest posts initially to get my blog to a new start, These techniques will help to beginners a lot.Social media is the main stream now. In 2010 social sites have even more influence on search both directly and as ranking factors. Content creation always has been a big part of clean SEO.

[katelynjones]

Good information get to know of SEO techniques 2010, i am looking forward to see the new technology did SEO come with...

Katelyn Jones

[JoshDelcore01]

Which search engine do you use when you turn to the Internet to find something? Well, my first guess would be Google, followed by Yahoo, then Bing (formerly MSN Windows Live). Maybe you use more than one depending on the type of content that you are trying to find, but no matter which search engine you use what's more important is which one that your customers are using to find your website. Besides, no matter which search engine you or your customers use, you are bound to notice some changes upcoming in 2010.

Google announced that it will be adding 'real time search' to certain search page results. Real time search is not a new concept as and has been around for sometime now, but with the recent explosion of sites like Twitter and Facebook, Google is trying to improve their algorithm in order to improve this technology. Real time search would include things like status updates from Facebook and recent tweets from Twitter. Not every search query would trigger real time search results, but popular or hot topics and trends would be something that causes real time search information to be included in your search queries.

This is yet another reason why you and your business need to have Twitter and Facebook pages. If you don't, your competitors will. Other than social media starting to make a bigger impact on search engine results, another new ranking factor being talked about is page speed. Have you ever been on a website that takes forever to download? Sure we all have and it's pretty annoying. Well, Google also feels the same way and they are talking about the speed of web pages being a new factor in ranking. If two sites have equally beneficial information, but one loads twice as fast, then the faster website is going to rank higher. It just makes sense.

If your website has a lot of graphics or videos that take a while to buffer, then you need to re-think your design. If you have a site that is plagued by these kinds of inefficiencies then you definitely must do something to cut down on the file sizes of your pictures and videos. Even without Google adding that into their algorithm, it's just good business sense to provide your visitors with a quality site that is easy to browse and quick to download. When designing and building a website you should always think like a user or web visitor.

So to sum it all up, in 2010 and beyond you will need to get more active in social marketing and you need to have a web design that allows for fast downloading. You also need to create unique and compelling content and update it more frequently. Getting active in social media sites can help you showcase your new content with links to it or quotes about it. It can also help spread brand awareness and keep up with the Internet community as a whole. Things change quick Online and the more active you are, the quicker and easier it will be to keep up with changes.

[richardvesely]

Well I think that your new ideas are good and many people will get help from this. How much I know only Google and Collecta are providing real time search if any other also offers that then plz let me know about that.

[jennilee201]

These 20 tips cover everything from the basics to some of the same SEO techniques we use daily to dominate competitive verticals. We hope you enjoy the list and feel free to add a few of your own in the comments section or pass them along to others so they can enjoy them as well.

1. Canonical Issues - check canonical issues to make sure there is a preferred default page or domain preference (http:// or www).
* No reason to have 3 variations of a home page .html, .php and default.htm, depending on your programming platform, server settings (Unix or Windows) as well as if you are using static pages or a content management system you will need to consolidate your website to either http:// or http://www to avoid splitting your site into less potent slivers.
2. Indexation and Crawl Frequency – See how many pages are crawled in a site to determine crawl frequency.
* If you have a home page that is crawled regularly and your internal pages are ignored, then this is often a result of lack of internal or external links.
* You can implement sitemaps on a folder by folder basis, then link from the footer in a site template to a maser sitemap page (where all the mini sitemaps are linked to) to increase indexation. This way the link from the footer consolidates the ranking factor to one page and THAT page feeds the various site maps equivocally (through a tiered drip-down site architecture effect).
3. Orphaned Pages and Dead Ends – check for orphaned pages to determine if pages are linked sufficiently to ensure crawling.
* If you have a page or sub folder in a website that is only linked to from a few pages, then you cannot possibly expect that page to rank well in search engines. If you yourself will not “endorse” a page by linking to it properly (contextually from keywords in the body copy) or from the primary or secondary navigation, then you cannot possibly expect search engines to pay that page with any more credence than yourself.
* Also be weary of PDF files (which can rank on their own and sponge link flow from your website). Make sure PDF files have absolute links (use the complete URL) back to your site, so they do not pool ranking factor and trap it where the rest of your site cannot benefit.
4. Dynamic URL’s – If pages are dynamically created, try to remove or rewrite as many parameters in the URL as possible or use URL / Mod rewrite.
* Any time you have session data or query string parameters in a URL, you are decreasing the possibility of indexation. Particularly if there are conventions such as ?PID=23D-55.aspx trailing along, when a SEO friendly naming convention could have taken its place with a bit of programming. You can rewrite entire segments, sub folders, categories, etc. without losing functionality or compromising SEO value.
5. Naming Conventions – Use proper naming conventions (subject or keyword first, then plural variation, modifier, then tag line).
* Here is a more useful post about how to use meta titles, descriptions and naming conventions, but the gist is simple. Create a hierarchy based on a relevant platform of topically reinforcing semantics using keyword clusters and related synonyms to toggle relevance from what search engines deem as the co-occurrence matrix.
6. Manage Outbound Links - Try to cap outbound links per page to fewer than 50 links for larger pages (10 for top level pages that need more ranking factor).
* The more links that leave a page, the less ranking factor the elements on that page have as equity. The only instance when this is not a concern is if the page itself is augmented from other strong internal pages or have strong inbound links from other sites to offset the hemorrhaging effects of excessive links leaving a page.
7. Footer / Site wide Links - Use footer links sparingly by tactfully to tie site segments together.
* Footer links still work (using 5-10 keyword-rich text links at the bottom of a page), but that can also diffuse the intent of pages that do not have enough content to distinguish themselves from other pages. If a page in a site does not have more than 300 unique words on that page, it can lose relevance as the navigation and other code structures collapse and all interject their shingles to offset or diffuse the pages unique purpose and optimal continuity.
* For example if you have a page that is only a paragraph or two and you expect that page to rank for specific keywords, your navigation alone may trump the relevance for that page. Check your cached pages in text view to see how search engines view your code and your content without style sheets or java script .
* Footer links can help bring balance to pages with less content, but use them on pages with enough content to weather their contribution.
8. Broken Links – Check for broken links which could be hemorrhaging link flow and weakening a site from within.
* Broken links irritate search engine spiders, and when they cannot connect the dots, your sites rankings suffer. If you are using WordPress our plugin SEO Ultimate features a 404 monitor that sweeps the site for broken links which you can find and eliminate.
9. Alt Attributes in Images – Use alt attributes on images to preserve content integrity while providing internal links for ranking factor.
* Using the alt attribute in images allows you to reinforce topical relevance with the on page text based content to improve a pages relevance score.
10. Anchor Text Optimization – Use pertinent anchor text and do not waste link equity from excessively linking to non reciprocating pages within a site.
* Employing anchor text optimization means using relevant keywords to link to relevant pages within a site. Do this enough and before you know it you are virtual theming (which means creating a secondary navigation contextually through keyword co-occurrence).
* This alone can distinguish your site from competitors as each granular layer consolidates ranking factor for a website. This alone is one reason why Wikipedia dominates search results, due to virtual theming.
11. Flattening Site Architecture – Keep site architecture as flat as possible or use breadcrumbs to aid in information architecture and crawling.
* Avoid using sub folders excessively within a website domain.com/categories/products/color/page.html vs. flattening the url and site by using more descriptive naming conventions for a page domain.com/electronics-black-sports-watch.html
* The closer the more competitive keyword landing pages are to the root folder, the easier it will be for them to gain additional ranking factor, page rank and page strength to express the content on that page.
12. Content Volume - Ensure you have enough content to topple a competitive keyword.
* Trying to rank for a keyword with 5 million competing pages with a handful of content is an exercise in futility. You will need topical relevance which means articles, posts or pages all internally linked and consolidated to create the proper on page signals for that keyword.
* For every keywords there is a relevance threshold and tipping point, you will need to offset competitors by having more on page affluence as well as off page peer review (links from other authorities). However, in either case, content is a requirement.
13. Contextual Links – Link contextually within related document to select preferred landing pages through virtual theming.
* The premise is simple, if you are on a page about engines, and have a keyword pistons appear, then link the keyword pistons to the piston page. Do this for every keyword (only once per page if it appears more than that) and you have just added a virtual theme to your keywords. This means that each page can now work together collectively to support the parent theme (which is the main/root keyword itself).
14. Meta Tags - For larger sites, exclude meta descriptions but for smaller sites, use the meta data as an extra title or place for alternative keywords.
* Always use a succinct and relevant title, but if you have multiple pages on a topic, then let search engines decide which keywords are more prominent and relevant by excluding the meta description / snippet from the page.
* Also make sure that if you are using a content management system that your pages do not all share a common, generic meta title or description as a default. This is the fastest way to shoot down rankings in a site (lack of character).
15. Deep Links – Get at least 5-10 inbound links to each page via deep links from other sites in order to create buoyancy.
* A page without links either from the site itself, or other sites is a page that has little value to readers or search engines. Popularity matters and for the millions of site owners who may or may not be aware of this simple fact, you MUST have deep links to a page if you want that page to exceed standard normalization.
* A website replete with deep links (links to other pages other than the homepage) will start to have those individual pages rank and appear for multiple keywords. Not only does this create a more robust user experience, but the dependency for your rankings is not tied to an off topic or generic page like the homepage.
* The take away here is, get at least 5-10 inbound links to each page minimum (if that page is expected to gain traction) otherwise, link to another page that is the preferred landing page and get deep links to it.
16. Keyword Stemming - Link to a page with multiple anchors (to create keyword stemming) and with “exact match” keywords to elevate just that term.
* You can control how each page in your website ranks by being mindful about internal and external lining habits. This post called SEO Rankings and How to Create Them provides a masterful breakdown of this process.
17. RSS Feed Syndication - Set up multiple RSS feeds within a site to syndicate your content to attract natural backlinks from other sites.
* A proper RSS campaign alone can build sufficient links for your website. Combined with a content development strategy and time-released topical content, this alone can drive traffic and increase domain authority to produce rankings and relevance in even the most competitive vertical markets. This post SEO, RSS and the Power of Syndication provides SEO techniques and tactics for RSS feeds and RSS aggregation.
18. Trust Rank – Linking from aged pages can pass along trust to new landing pages or sub folders or sub domains. Don’t look past your own site for ranking factor.
* Passing along trust rank can save you months of waiting for search results to mature from fresh content. Here is a post that shows you how to identify and link from older more relevant pages to new pages to augment rankings and more importantly, trust. This method is designed to augment on page SEO and consolidate ranking factor from all pages to the new preferred landing page.
19. Sitemaps – Use sitemaps to not only tie the site together, but also as a way to nourish pages like an irrigation system through linking to them.
* Here are a few other useful SEO tips you can use in addition to using sitemaps to improve rankings.
20. Sub Domains – Despite abuse in the past, sub domains still work.
* If your website is sagging under its own weight, then segment a new section of the site with a subdomain to emphasize topical content or to topple a competitive keyword vertical.
* Search engines pay particular attention to keywords in the URL and while you cannot always make the best of a bad situation, sometimes you can create islands of relevance using a keyword rich subdomain to augment your existing website to create a new beacon of relevance.
* Here is a post on which is better for SEO, subdomains or subfolders. The choice ultimately is up to you, or even using a combination of both is entirely relevant. Site architecture must work in tandem with content, links and conversion. All are mere pieces of the puzzle until consolidated.

[abrahambaldwin]

yes this good one but seo expert services also help you to get top on the organic search engine

thanks
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SEO is fundamentally a set of methodologies that make it easier for search engines to find, include, categorize and rank your web content

[hazelnice]

Hi

I'm also looking forward to the new technology in SEO to come!

I will try this!
Thanks

[thpalex]

In 2010 we having late in PR so I think it is also a trick of Google and form here it would turn other side I think as well.

[jcdavidp]

SEO is as it was before but what the changes is constant...... it is changing constantly on the requirement of the society.