What is "Anchor Text"?

[jpratt]

Hi,

What is anchor text in SEO context? I understand that an anchor tag in html will direct you to a link. Does it hold the same meaning in SEO too? If so, what is the advantage of it?

Can someone please provide their iputs on this?

Thanks!!

[megajohn]

The visible, hyperlinked text on a Web page. It’s often underlined and/or a different color than the rest of the copy.

[nigelzephyr]

The anchor text the visible, clickable text in a hyperlink. Anchor text usually gives the user relevant descriptive or contextual information about the content of the link's destination.

[JamesWhite]

Please tell me how to use the Anchor text in the website.. and this is how to apply in the site...

[markhenry]

a keyword which is hyper-linked to some other source is known as an anchor text

[cromartie]

The anchor text, link label or link text is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines.

http://en.wikipedia.org/wiki/Anchor_text