by s.markholmes » Tue Nov 13, 2007 3:25 am
Keywords are placed in the actually text based version of an .html document. They are placed within the tags and enable search engines such as google, yahoo, ask.com, etc. to pull those words out of your document. Then they display them after those keywords have been entered or searched for. I would recommend doing some searches on businesses similar to yours and research which keywords are most common and then place those into your .html document.