What is cross linking?

[nriddle]

Hello Friends,

I have a small query here. I came to know that When multiple sites link to each other for the purpose of increasing link popularity, it is called cross linking. Then what is the difference between cross linking and link exchange?
Please provide your views on the same.

[megajohn]

Cross Linking is when a group of domains that are most often owned by the same individual inner link to each other. This is often for the purpose of increasing its popularity with search engines. Cross linking is also Interlinking among web pages within the same website hosting.

Excessive cross linking may be penalized by the search engines in the form of website hosting drop down in search results and your website hosting may even disappear from search engine results.

Hope that helps

[ailiyabetina]

Cross Linking is the process to create the link between two sites.Whether or not they are owned by the same person. It allows the users to reference sites with content similar to that which they are already viewing and may be of further interest to them.