Large Organization
If you’re about to embark on SEO for your large organization, brace yourself, this is going to sting a little:
In fact, your SEO campaign is likely to be challenged by your bulk, both in terms of your website and your organizational structure.
Challenge: Internal Bureaucracy From an organizational perspective, your SEO challenges are often a result of “too much.” Too much in that your site is likely to be run by committee: designers, IT department, copywriters, and coders not to mention the executives who, with a single comment, can have you all scrambling in different directions. We know how pressed you are for time, how many different people in your organization are all putting their dirty fingers in the pie that is your website, and we know what a struggle it can be to get any changes made on your site. Here are some very common SEO tasks; see if you can get through this list without cringing about
how many individuals you’ll need to complete them:
Convert graphics to HTML text.
Edit elements of the HTML code on every page of the site.
Remove or reduce the use of Flash.
Create a specialized text file called robots.txt and have it placed in the root directory of the site.
Set up a web page redirect.
Rewrite page text to reflect more commonly searched terms.
To Be Continued........

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