The sandbox theory proposes that Google has a unique ranking element in their algorithm that has been affecting sites whose major SEO efforts began after March of 2004 (this would include all sites registerd after this date). The criteria, elements and solution of the 'sandbox' have not yet been identified or publicized by the SEO community, but ongoing discussion and testing have determined that the two of the most likely issues creating the sandbox could be:
• Age of backlinks - older backlinks now carry greater weight at Google
• SEO specific filters - Google is actively attempting to filter sites out of their index that are actively optimizing (link-building, etc) or appear to have un-natural attributes (optimized pages, links, anchor text, etc.)

News