Where to start

[jpratt]

Evening, newbie here
I run a small locksmith/carpentry firm and have used google add words for a little while now, I've also registered on as many free listings sites as I can, I have a few basic keywords on add words such as locksmith, locksmiths etc , Am I on the right track?

[PaulSmith1]

Google Adwords is very competitive so consider this thing, and try to target low competitive keyword for better result.

[almedajohnson]

If you have selected Google Ad words as your keyword then you have to double your SEO activities and efforts. Because it's highly competitive keyword and you have to be patience for results.