I work with a reputable global online marketing firm. How do I know top keywords of my competitors?

[d.trumph]

My firm expertises in various aspects of SEM and web application development. As a part of competitor analysis I was wondering if there are any sureshot methods by which I get to know about my competitors' keywords.

Send in your views.

Donald Trumph
Rupiz Media

[d h]

The basic answer would be to check out their meta tags for the relevant keywords.
You can also use one of the many tools there are that scan the metas for you. Just search for them on Google and you'll find quite a few tools that can help you.
Most of them have free version wich allthough somewhat limited is good enough for what you need.

[Sanjay S]

1. Other than metatags, visit http://www.keywordspy.com to find out keywords of competitors.

2. Try out more segments of Internet marketing research listed on http://www.internet-marketing-consultancy.com/internet_market_research.html

There is no point on just hopping on keywords and keyphrases, to deliver value to your customers.

Best Wishes

Sanjay

[Carlos L]

Hi,

I have a lot of experience marketing small companies online (I have 3 companies). One of the best ways is to sign up at business directories and protals. These are basically listings of businesses (simliar to the phone book). The advantage is that these portals usually get a lot of traffic and they're ranked high on Google because of all the quality links they contain.

My favorite portal is called Directory Exclusive. I signed up a few weeks ago because they're giving a away a free business card holder when a person enter's their company info. I received it in the mail 3 days ago =)

I don't know if they still have that promotion, but you can try to get the free card holder here:


http://www.exclusive-directory-biz-directory.info

Good Luck

[Aaron L]

I do this everyday for clients. It seems to me that someone else in the search marketing world should be somewhat reluctant in asking such a question. One might also pause to consider weather or NOT to put your companies name when asking a question in the public sector. Someone in your company should be able to answer this for you. but what do I know.

Branded terms are among the most coveted of any companies keywords. They are the bread and butter of Paid Search campaigns everywhere and are more likely to convert. As a previous commenter said, meta data should help you shed some light on this.

www.googspy.com does an OK job of telling you what your competition is actively bidding on. Also, any marketer worth there weight in salt will know that a well run PPC (Pay Per Click) campaign is one of the best keyword research tool available for SEO.
Conclusion: Some might make the argument that if they are paying for these they must be important to them. If they are not doing any paid search or have any meta data available, give it your best guess and do a search for "competitive keyword analysis" OR you can pay the company I work for to do it for you www.evisibility.com :)

[Chris J]

I agree with Aaron from eVisibility for sure but there is another way of seeing your competitors keywords they are currently ranking for organically by going to www.seodigger.com and putting in your competitors URL.